IDEAS home Printed from https://ideas.repec.org/p/ebg/iesewp/d-0467.html
   My bibliography  Save this paper

Impact of the Internet on market structure, The

Author

Listed:
  • Cassiman, Bruno

    (IESE Business School)

  • Sieber, Sandra

    (IESE Business School)

Abstract

The arrival of the Internet offers new opportunities for value creation. The new technology simultaneously affects demand and cost structures, leading to a radical transformation of existing market structures. As a result, appropriation of any value created has become more challenging. Furthermore, as the Internet impacts industries in several ways simultaneously, we find that simply analyzing the effect of the Internet on pricing behavior and price dispersion misses the point that whole industries are being transformed, which clearly affects the pricing power and possibilities of individual firms. In this paper we provide a conceptual model for analyzing the different elements within the dynamics of industry transformation, and for understanding the impact of the Internet on market structure. We illustrate the different concepts with real-life examples.

Suggested Citation

  • Cassiman, Bruno & Sieber, Sandra, 2002. "Impact of the Internet on market structure, The," IESE Research Papers D/467, IESE Business School.
    • Handle: RePEc:ebg:iesewp:d-0467
    as

    Download full text from publisher

    File URL: http://databases.iese.edu/investigacion.qry?function=detail&Layout_0_uid1=36673
    Download Restriction: no
    ---><---

    Other versions of this item:

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Edward Wei-Te Hsieh & Rajeev K. Goel, 2019. "Internet use and labor productivity growth: recent evidence from the U.S. and other OECD countries," Netnomics, Springer, vol. 20(2), pages 195-210, December.
    2. Sieber, Sandra & Valor, Josep, 2002. "Market bundling strategies in the horizontal portal industry," IESE Research Papers D/480, IESE Business School.

    More about this item

    Keywords

    Internet; value creation; pricing;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ebg:iesewp:d-0467. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Noelia Romero (email available below). General contact details of provider: https://edirc.repec.org/data/ienaves.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.