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Nudging for lockdown: behavioural insights from an online experiment

Author

Listed:
  • Phu Nguyen-Van
  • Thierry Blayac
  • Dimitri Dubois
  • Sebastien Duchene
  • Ismael Rafai
  • Bruno Ventelou
  • Marc Willinger

Abstract

We test the effectiveness of a social comparison nudge to enhance lockdown compliance during the Covid-19 pandemic, using a French representative sample (N=1154). Respondents were randomly assigned to a favourable/unfavourable informational feedback (daily road traffic mobility patterns, in Normandy - a region of France) on peer lockdown compliance. Our dependent variable was the intention to comply with a possible future lockdown. We controlled for risk, time, and social preferences and tested the effectiveness of the nudge. We found no evidence of the effectiveness of the social comparison nudge among the whole French population, but the nudge was effective when its recipient and the reference population shared the same geographical location (Normandy). Exploratory results on this subsample (N=52) suggest that this effectiveness could be driven by non-cooperative individuals.

Suggested Citation

  • Phu Nguyen-Van & Thierry Blayac & Dimitri Dubois & Sebastien Duchene & Ismael Rafai & Bruno Ventelou & Marc Willinger, 2022. "Nudging for lockdown: behavioural insights from an online experiment," EconomiX Working Papers 2022-5, University of Paris Nanterre, EconomiX.
    • Handle: RePEc:drm:wpaper:2022-5
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    File URL: https://economix.fr/pdf/dt/2022/WP_EcoX_2022-5.pdf
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    Cited by:

    1. Rafaï, Ismaël & Blayac, Thierry & Dubois, Dimitri & Duchêne, Sébastien & Nguyen-Van, Phu & Ventelou, Bruno & Willinger, Marc, 2023. "Stated preferences outperform elicited preferences for predicting reported compliance with COVID-19 prophylactic measures," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 107(C).
    2. Xinyue Wen & Ismaël Rafaï & Sébastien Duchêne & Marc Willinger, 2022. "Did Mindful People Do Better during the COVID-19 Pandemic? Mindfulness Is Associated with Well-Being and Compliance with Prophylactic Measures," IJERPH, MDPI, vol. 19(9), pages 1-25, April.

    More about this item

    Keywords

    COVID-19; Lockdown compliance; Social Comparison; Nudge; Risk preferences; Time preferences; Social preferences;
    All these keywords.

    JEL classification:

    • C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General
    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General
    • I10 - Health, Education, and Welfare - - Health - - - General

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