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Seafood Label Effectiveness in the Amherst Market: A Study of the Quality and Quantity of Point of Purchase Information

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  • James Wagstaff

    () (Department of Resource Economics, University of Massachusetts Amherst)

Abstract

As evidenced by the recent release of a comprehensive Institute of Medicine report on seafood consumption and by the passage of the 2002 Farm Bill, it is clear that there is growing concern about the health benefits and risks of fish consumption. This research project was designed to analyze the seafood market in Amherst, Massachusetts, and, specifically, to explore the effectiveness of seafood product labeling provided by the largest retailers in the area. Studying the availability of seafood and the associated labeling practices reveals how the Amherst market meets the needs of different consumers. While each venue generally adheres to the regulatory requirements of seafood labeling, this research includes recommendations as to how the market might benefit from improved labeling and consumer information.

Suggested Citation

  • James Wagstaff, 2007. "Seafood Label Effectiveness in the Amherst Market: A Study of the Quality and Quantity of Point of Purchase Information," Working Papers 2007-5, University of Massachusetts Amherst, Department of Resource Economics.
  • Handle: RePEc:dre:wpaper:2007-5
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    File URL: http://courses.umass.edu/resec/workingpapers/documents/ResEcWorkingPaper2007-5.pdf
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    Keywords

    seafood; country of origin labeling; retail availability;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy

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