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Structure and transformation of the Italian car styling supply chain

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Abstract

In a short space of time the car styling supply chain has undergone deep changes, which are being amplified by the current economic-financial crisis. The digitalisation of production and the transformation of supply links have modified the competitive positioning of companies along the supply chain. In the Turin area the design-product-service relationships have been strengthened and have manifestly acquired the size and complexity of a system, with a high concentration of designers working in the styling industry and a continuous transfer of know-how from the motor vehicle sector to related and specialised sectors. The main objective of this paper is to analyse Turin’s companies specialised in car styling, in order to highlight their peculiar features and operating strategies. As a matter of fact the Turin car styling supply chain quite accounts for the entire Italian sector.

Suggested Citation

  • Giuseppe Calabrese, 2009. "Structure and transformation of the Italian car styling supply chain," CERIS Working Paper 200912, Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY -NOW- Research Institute on Sustainable Economic Growth - Moncalieri (TO) ITALY.
  • Handle: RePEc:csc:cerisp:200912
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    Cited by:

    1. Giuseppe Calabrese & Dan Coffey & Tommaso Pardi, 2013. "New industrial policies for the automotive industry in Europe," CERIS Working Paper 201321, Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY -NOW- Research Institute on Sustainable Economic Growth - Moncalieri (TO) ITALY.
    2. Alessandro Manello & Giuseppe G. Calabrese & Piercarlo Frigero, 2016. "Technical efficiency and productivity growth along the automotive value chain: evidence from Italy," Industrial and Corporate Change, Oxford University Press, vol. 25(2), pages 245-259.

    More about this item

    Keywords

    Car styling supply chain; Design-driven innovation theory; Coachbuilders; SWOT analysis;

    JEL classification:

    • L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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