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A note on advertising and uncertainty

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  • HOROWITZ, Ira

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  • HOROWITZ, Ira, 1970. "A note on advertising and uncertainty," LIDAM Reprints CORE 56, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
    • Handle: RePEc:cor:louvrp:56
    Note: In : Journal of Industrial Economics, 18(2), 151-160, 1970
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    Cited by:

    1. Ajay Bhaskarabhatla & Priyatam Anurag & Chirantan Chatterjee & Enrico Pennings, 2021. "How Does Regulation Impact Strategic Repositioning by Firms Across Submarkets? Evidence from the Indian Pharmaceutical Industry," Strategy Science, INFORMS, vol. 6(3), pages 209-227, September.
    2. Pierre Dehez & Alex Jacquemin, 1974. "Un modèle dynamique des dépenses optimales de publicité en situation d'incertitude," Revue Économique, Programme National Persée, vol. 25(1), pages 75-85.
    3. Guy David & Sara Markowitz, 2011. "Side Effects of Competition: the Role of Advertising and Promotion in Pharmaceutical Markets," NBER Working Papers 17162, National Bureau of Economic Research, Inc.

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