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Turismo urbano en Latinoamérica. Análisis de los factores determinantes en el atractivo de las ciudades

Author

Listed:
  • Orly Carvache-Franco
  • Otto Regalado Pezúa
  • Gabriela Sirkis

Abstract

El objetivo de esta investigación es determinar cuáles son los factores que agrupan los atractivos turísticos de las seis ciudades más pobladas de América Latina: São Paulo, Ciudad de México, Buenos Aires, Rio de Janeiro, Bogotá y Lima. En este trabajo también se indagó si estos factores están compuestos por las mismas variables de los estudios precedentes. La metodología utilizada es cuantitativa, transversal y no experimental. Para el procesamiento de datos, se utilizó la técnica de análisis factorial. Los resultados indican que los atractivos turísticos están organizados en tres niveles: el núcleo, las atracciones complementarias y el cinturón turístico; sin embargo, se encontraron diferencias en los atractivos turístico que componen cada nivel con respecto a los estudios realizados en Europa o Norteamérica. Esta investigación tiene implicancia teórica, a fin de hallar cuáles son los atractivos que componen cada nivel en Latinoamérica. Se demuestra que, en estas ciudades, el factor que más impulsa al turismo es el de «atracciones complementarias», compuesto por la organización de ferias y convenciones, festivales y eventos, teatros y conciertos. La investigación también tiene implicancias prácticas, debido a que funcionarios y responsables del turismo urbano de las ciudades de América Latina pueden mejorar sus planes de turismo urbano al considerar los factores y atractivos turísticos que generan mayor afluencia de turistas en las ciudades examinadas.

Suggested Citation

  • Orly Carvache-Franco & Otto Regalado Pezúa & Gabriela Sirkis, 2021. "Turismo urbano en Latinoamérica. Análisis de los factores determinantes en el atractivo de las ciudades," CEMA Working Papers: Serie Documentos de Trabajo. 795, Universidad del CEMA.
    • Handle: RePEc:cem:doctra:795
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    References listed on IDEAS

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