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La gestión HOSHIN: Modelos, aplicaciones, características distintivas

Author

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  • Enrique Yacuzzi

Abstract

La gestión hoshin es una versión madura de la administración por objetivos (APO), desarrollada por el management japonés. A través de una aplicación generalizada del ciclo de la mejora continua, la organización despliega una serie de objetivos anuales, llamados hoshin, para producir el alineamiento de todos sus niveles y adaptarse rápidamente a un entorno cambiante. El método se ha aplicado con éxito en muchas empresas japonesas - como Hokuriku Kogyo, Kobayashi Kosei y Komatsu - y occidentales - de la talla de Hewlett-Packard, Procter & Gamble, Intel, Florida Power & Light, Texas Instruments, AT&T, Dow Chemical y Xerox. Presentamos la gestión hoshin comparándola con la APO y describimos un modelo genérico, basado en la forma de trabajo de un astillero japonés de gran escala. A continuación, ofrecemos una aplicación detallada de la gestión hoshin en una empresa industrial. Discutimos luego tres características distintivas que la separan de otros estilos administrativos, a saber: (1) el uso de un estilo efectivo de negociación llamado catchball; (2) su íntima vinculación con el Total Quality Management (TQM); y (3) la integración que produce entre la estrategia global de la empresa y el trabajo cotidiano. Finalmente, analizamos la relevancia del concepto de gestión hoshin - también llamada planificación hoshin, hoshin kanri, policy deployment, policy management, entre otros nombres - y lo comparamos con otros enfoques de dirección.

Suggested Citation

  • Enrique Yacuzzi, 2005. "La gestión HOSHIN: Modelos, aplicaciones, características distintivas," CEMA Working Papers: Serie Documentos de Trabajo. 316, Universidad del CEMA.
  • Handle: RePEc:cem:doctra:316
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    File URL: http://www.ucema.edu.ar/publicaciones/download/documentos/316.pdf
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    Cited by:

    1. Enrique Antonio Yacuzzi & Roberto Fernando Minguillón, 2013. "Simple techniques to enhance the governance of a family business," CEMA Working Papers: Serie Documentos de Trabajo. 517, Universidad del CEMA, revised Sep 2014.
    2. Enrique Antonio Yacuzzi, 2012. "Japanese management techniques to enhance the governance of Greek small and medium-sized firms," CEMA Working Papers: Serie Documentos de Trabajo. 494, Universidad del CEMA.

    More about this item

    Keywords

    Gestión hoshin; hoshin kanri; policy deployment; policy management; Total Quality Management; estrategia; planificación; management japonés.;

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • B41 - Schools of Economic Thought and Methodology - - Economic Methodology - - - Economic Methodology
    • B49 - Schools of Economic Thought and Methodology - - Economic Methodology - - - Other

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