IDEAS home Printed from
   My bibliography  Save this paper

Corporate Social Responsibility as Business Strategy


  • Rowe, James


I argue that Corporate Social Responsibility (CSR), particularly the corporate code of conduct, has been one of global business’ preferred strategies for quelling popular discontent with corporate power. By “business strategy†I mean organized responses, through organizations like the International Chamber of Commerce (ICC), to the threat public regulation poses to business’s collective self-interest. Attention to CSR’s historical development reveals it has flourished as discourse and practice at times when corporations became subject to intense public scrutiny. In this essay I outline two periods of corporate crisis, and account for the role codes have played in quieting public concern over increasing corporate power: 1) When developing countries along with Western unions and social activists were calling for a ‘New International Economic Order’ that would more tightly regulate the activity of Transnational Corporations (1960-1976); and 2) When mass anti-globalization demonstrations and high profile corporate scandals are increasing the demand for regulation (1998-Present).

Suggested Citation

  • Rowe, James, 2005. "Corporate Social Responsibility as Business Strategy," Center for Global, International and Regional Studies, Working Paper Series qt5dq43315, Center for Global, International and Regional Studies, UC Santa Cruz.
  • Handle: RePEc:cdl:glinre:qt5dq43315

    Download full text from publisher

    File URL:;origin=repeccitec
    Download Restriction: no

    More about this item


    Globalization and Regulation;


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cdl:glinre:qt5dq43315. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Lisa Schiff). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.