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Beyond Profit? How E-Commerce Adoption Strengthens Marketing and Strategic Benefits in Romanian Accommodation SMEs

Author

Listed:
  • Olimpia Ban

    (Bucharest University of Economic Studies)

  • Alexandru Constangioara

    (Bucharest University of Economic Studies)

  • Paul Ruge

    (Bucharest University of Economic Studies)

  • Dorin-Cristian Coita

    (Bucharest University of Economic Studies)

Abstract

No abstract is available for this item.

Suggested Citation

  • Olimpia Ban & Alexandru Constangioara & Paul Ruge & Dorin-Cristian Coita, "undated". "Beyond Profit? How E-Commerce Adoption Strengthens Marketing and Strategic Benefits in Romanian Accommodation SMEs," BASIQ Conference Proceedings 2025:034, Bucharest University of Economic Studies.
    • Handle: RePEc:bat:basiq1:2025:034
    DOI: 10.24818/BASIQ/2025/11/038
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    References listed on IDEAS

    as
    1. Onkar Nath Mishra & Saurabh Gupta, 2020. "Antecedents and Impact of E-commerce Adoption among New Venture Firms: Evidence from Tourism and Hospitality Industry," Vision, , vol. 24(4), pages 431-440, December.
    Full references (including those not matched with items on IDEAS)

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