The Impact of Artificial Intelligence on Consumer Behavior in e-Commerce
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DOI: 10.24818/BASIQ/2025/11/033
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References listed on IDEAS
- Manu Sharma & Sudhanshu Joshi & Sunil Luthra & Anil Kumar, 2024. "Impact of Digital Assistant Attributes on Millennials’ Purchasing Intentions: A Multi-Group Analysis using PLS-SEM, Artificial Neural Network and fsQCA," Information Systems Frontiers, Springer, vol. 26(3), pages 943-966, June.
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