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Internet Search and Hotel Revenues

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  • Prashant Das

Abstract

We examine if online information search trends reflect public interest in purchasing hotel rooms. We introduce the trends into univariate forecasting models and conventional structural models of room night stays and occupancy rates. We find that on a monthly frequency, search trends are significantly reflective of future room night stays and occupancy rates after controlling for known determinants of these variables. Inclusion the trends significantly improve the weekly forecasts of the performance fundamentals.

Suggested Citation

  • Prashant Das, 2015. "Internet Search and Hotel Revenues," ERES eres2015_232, European Real Estate Society (ERES).
    • Handle: RePEc:arz:wpaper:eres2015_232
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    More about this item

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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