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Analysis of Tennessee Wine and Grape Industry Trends, 2020

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  • Hughes, David W.

Abstract

This publication presents an analysis of recent trends for the Tennessee wine and grape industries. Growth in both the wine and grape sectors has been substantial but has recently slowed. These sectors have begun to lag behind those of key neighboring states. The data for these states are also presented for purposes of comparison. The COVID-19 pandemic has important implications for the Tennessee industry. A set of policy recommendations aimed at leveling the playing field for Tennessee’s wine and grape industry with that of other states, bolstering sales, and increasing production of Tennessee wines and Tennessee grapes are also made.

Suggested Citation

  • Hughes, David W., 2020. "Analysis of Tennessee Wine and Grape Industry Trends, 2020," Extension Reports 321274, University of Tennessee, Department of Agricultural and Resource Economics.
    • Handle: RePEc:ags:utaeer:321274
    DOI: 10.22004/ag.econ.321274
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    File URL: https://ageconsearch.umn.edu/record/321274/files/W923.pdf
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    1. Hughes, David W., 2020. "Analysis of Tennessee Wine and Grape Industry Trends, 2020," Extension Reports 304762, University of Tennessee, Department of Agricultural and Resource Economics.
    2. Everett, Connie & Jensen, Kim & Hughes, David & Boyer, Chris, 2017. "Consumer Willingness to Pay for Local Wines and Shopping Outlet Preferences," Journal of Food Distribution Research, Food Distribution Research Society, vol. 48(3), March.
    3. Hughes, David W., 2020. "COVID-19 Impact on Activity for Smaller Agricultural Processing and Marketing Firms: May 17-23, 2020, Versus June 21-27, 2020," Extension Reports 304963, University of Tennessee, Department of Agricultural and Resource Economics.
    4. Hughes, David W., 2020. "COVID-19 Impact on Activity for Smaller Agricultural Processing and Marketing Firms During May 17-23, 2020," Extension Reports 303866, University of Tennessee, Department of Agricultural and Resource Economics.
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    Cited by:

    1. Hughes, David W., 2020. "Analysis of Tennessee Wine and Grape Industry Trends, 2020," Extension Reports 321274, University of Tennessee, Department of Agricultural and Resource Economics.
    2. Alicia L. Rihn & Kimberly L. Jensen & David W. Hughes, 2022. "Consumer Perceptions of Wine Quality Assurance Programs: An Opportunity for Emerging Wine Markets," Sustainability, MDPI, vol. 14(4), pages 1-16, February.
    3. Rihn, Alicia L. & Jensen, Kimberly & Hughes, David W., 2022. "Tennessee's Wine Industry: Consumer Perceptions, Quality Assurance Programs and Marketing Strategies," Extension Reports 319853, University of Tennessee, Department of Agricultural and Resource Economics.

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    1. Rihn, Alicia L. & Jensen, Kimberly & Hughes, David W., 2022. "Tennessee's Wine Industry: Consumer Perceptions, Quality Assurance Programs and Marketing Strategies," Extension Reports 319853, University of Tennessee, Department of Agricultural and Resource Economics.
    2. Alicia L. Rihn & Kimberly L. Jensen & David W. Hughes, 2022. "Consumer Perceptions of Wine Quality Assurance Programs: An Opportunity for Emerging Wine Markets," Sustainability, MDPI, vol. 14(4), pages 1-16, February.
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