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How Local Farmers and School Food Service Buyers Are Building Alliances -- Lessons Learned from the USDA Small Farm/School Meals Workshop, May 1, 2000

Author

Listed:
  • Tropp, Debra
  • Olowolayemo, Surajudeen

Abstract

Excerpt from the report Introduction: While the content of the report is focused on the collective experience of a handful of small farmers and school food service directors in Kentucky, North Carolina, the Florida Panhandle, and southern California, many of the experiences outlined here may well be adaptable to other regions of the country. In order to help interested small farmers and school food service directors launch their own successful marketing ventures, the rest of the report is devoted to addressing the following topics: • The importance and benefits of farm-to-school marketing; • Product preferences of the school food service buyer; • Factors that influence a school food service buyer’s choice of vendor; • Potential barriers to entry faced by the small producer; • Recommended approaches for breaking into the school food service market; and • Case studies of successful farm-to-school marketing initiatives.

Suggested Citation

  • Tropp, Debra & Olowolayemo, Surajudeen, 2000. "How Local Farmers and School Food Service Buyers Are Building Alliances -- Lessons Learned from the USDA Small Farm/School Meals Workshop, May 1, 2000," Analysis 317878, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamstr:317878
    DOI: 10.22004/ag.econ.317878
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    File URL: https://ageconsearch.umn.edu/record/317878/files/SchoolMealsSmallFarms2000.pdf
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    Citations

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    Cited by:

    1. Shawn A. Trivette, 2017. "Invoices on scraps of paper: trust and reciprocity in local food systems," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(3), pages 529-542, September.
    2. David Conner & Benjamin King & Jane Kolodinsky & Erin Roche & Christopher Koliba & Amy Trubek, 2012. "You can know your school and feed it too: Vermont farmers’ motivations and distribution practices in direct sales to school food services," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 29(3), pages 321-332, September.
    3. Rainbow Vogt & Lucia Kaiser, 2008. "Still a time to act: A review of institutional marketing of regionally-grown food," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 25(2), pages 241-255, June.
    4. Klotz, Jennifer-Claire V., 2001. "Farmer Direct Marketing Bibliography 2001," Research Reports 329438, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.

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