The Role of Sensory Experiences and Information on the Willingness to Pay for Organic Wheat Bread
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- Elena Kokthi & Aniko Kelemen-Erdos, 2017. "Assimilation-Contrast Theory: Support for the Effect of Brand in Consumer Preferences," Proceedings of FIKUSZ 2017, in: Monika Fodor (ed.),Proceedings of FIKUSZ '17, pages 188-199, Óbuda University, Keleti Faculty of Business and Management.
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KeywordsDemand and Price Analysis; Food Consumption/Nutrition/Food Safety;
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