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A Probit Model Analysis Of Factors Affecting Consumption Of Fresh Sweet Corn In Major U.S. Markets

Author

Listed:
  • Morgan, Kimberly L.
  • Briggs, Amanda C.
  • Degner, Robert L.
  • Stevens, Thomas J., III

Abstract

In an effort to more effectively utilize its resources to promote fresh sweet corn, the Fresh Supersweet Corn Council contracted with the Florida Agricultural Market Research Center (FAMRC) of the University of Florida to conduct a comprehensive consumer survey. The consumer survey was designed to investigate consumer preferences, attitudes, and behavior regarding the purchase and consumption of fresh sweet corn. A total of 1,031 consumer telephone interviews were conducted in Dallas, Atlanta, Chicago, Boston and Philadelphia between September 7 and November 3, 2001. Respondents' revealed very limited consumption in the winter, spring, and fall seasons and consumers' perceptions that sweet corn is not available in these seasons. Probit models are estimated to determine effects of seasonality

Suggested Citation

  • Morgan, Kimberly L. & Briggs, Amanda C. & Degner, Robert L. & Stevens, Thomas J., III, 2004. "A Probit Model Analysis Of Factors Affecting Consumption Of Fresh Sweet Corn In Major U.S. Markets," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34692, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeaft:34692
    DOI: 10.22004/ag.econ.34692
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    File URL: https://ageconsearch.umn.edu/record/34692/files/sp04mo01.pdf
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    References listed on IDEAS

    as
    1. Clauson, Annette, 2000. "Spotlight on National Food Spending," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 23(3), September.
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    Keywords

    Consumer/Household Economics;

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