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THE EFFECTS OF PROMOTION ON THE DEMAND FOR SPECIALTY PRODUCTS AND THEIR MASS MARKET COUNTERPARTS: An Econometric Analysis of the Canadian and U.S. Maple Syrup Markets

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  • Iskow, Julie
  • Kolodinsky, Jane
  • Russo, David

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  • Iskow, Julie & Kolodinsky, Jane & Russo, David, 1994. "THE EFFECTS OF PROMOTION ON THE DEMAND FOR SPECIALTY PRODUCTS AND THEIR MASS MARKET COUNTERPARTS: An Econometric Analysis of the Canadian and U.S. Maple Syrup Markets," Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada 279595, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    • Handle: RePEc:ags:rr6394:279595
    DOI: 10.22004/ag.econ.279595
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    References listed on IDEAS

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    1. Lutz, Steven M. & Blaylock, James R. & Smallwood, David M., 1993. "Household Characteristics Affect Food Choices," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 16(2), May.
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