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Entry deterring effects of contractual relations in the dairy processing sector

Author

Listed:
  • Zavelberg, Yvonne
  • Wieck, Christine
  • Heckelei, Thomas

Abstract

Addressing the competitive imbalances in the dairy sector, the High Level Group of dairy market experts proposed written formal contracts between raw milk producers and processors to improve the bargaining position of producers and to stabilize milk supply. However, exclusive contracts, where a farmer is obliged to deliver his whole production amount to one dairy only, may lead to the opposite effect as they may deter market entry of rival dairies. We develop a theretical model and show that an incumbent dairy can deter entry of a rival dairy when the farmer is risk averse.

Suggested Citation

  • Zavelberg, Yvonne & Wieck, Christine & Heckelei, Thomas, 2013. "Entry deterring effects of contractual relations in the dairy processing sector," 53rd Annual Conference, Berlin, Germany, September 25-27, 2013 156225, German Association of Agricultural Economists (GEWISOLA).
    • Handle: RePEc:ags:gewi13:156225
    DOI: 10.22004/ag.econ.156225
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    Cited by:

    1. Petersen, Julian & Hess, Sebastian, . "Die Zukunft der Milch-Lieferbeziehungen aus Sicht deutscher Landwirte," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 67(2).
    2. Petersen, Julian & Hess, Sebastian, "undated". "Der Wettbewerb Um Rohmilch In Deutschland: Hat Das Bundeskartellamt Recht?," 58th Annual Conference, Kiel, Germany, September 12-14, 2018 275894, German Association of Agricultural Economists (GEWISOLA).

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    Keywords

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    JEL classification:

    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L41 - Industrial Organization - - Antitrust Issues and Policies - - - Monopolization; Horizontal Anticompetitive Practices

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