Key Success Factors in Health-related Food Marketing: A Case Study Approach
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References listed on IDEAS
- Ketelhöhn, Werner, 1998. "What is a key success factor?," European Management Journal, Elsevier, vol. 16(3), pages 335-340, June.
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KeywordsHealth Economics and Policy; Marketing;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2011-10-15 (All new papers)
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