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“Animal Welfare” Practices along the Food Chain: How Does Negative and Positive Information Affect Consumers?

Author

Listed:
  • Dentoni, Domenico
  • Tonsor, Glynn T.
  • Calantone, Roger J.
  • Peterson, H. Christopher

Abstract

Managing a global brand means developing its equity but also protecting it from global challenges (Shocker et al., 1994) and from the risk of negative shocks that may affect a brand (Okada and Rubstein, 1998), a multi-national company (Klein and Dawar, 2004) or a whole industry (Roehm and Tybout, 2006). Negative information shocks may arise because of sudden product-harm crises or scandals (Klein and Dawar, 2004; Roehm and Tybout, 2006), such as food-borne disease outbreaks or environmental violation practices. In these situations, providing positive brand information can mitigate the effect of negative information shocks on consumers’ brand evaluations and buying intentions (Smith and Vogt, 1995; Okada and Rubstein, 1998; Klein and Dawar, 2004; Roehm and Tybout, 2006).

Suggested Citation

  • Dentoni, Domenico & Tonsor, Glynn T. & Calantone, Roger J. & Peterson, H. Christopher, 2009. "“Animal Welfare” Practices along the Food Chain: How Does Negative and Positive Information Affect Consumers?," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 58008, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaa113:58008
    DOI: 10.22004/ag.econ.58008
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    Cited by:

    1. Otieno, David & Ogutu, Sylvester, 2015. "Consumer willingness to pay for animal welfare attributes in a developing country context: The case of chicken in Nairobi, Kenya," 2015 Conference, August 9-14, 2015, Milan, Italy 212602, International Association of Agricultural Economists.
    2. Menegaki, Angeliki, N. & Olsen, Søren Bøye & Tsagarakis, Konstantinos P., 2016. "Towards a common standard – A reporting checklist for web-based stated preference valuation surveys and a critique for mode surveys," Journal of choice modelling, Elsevier, vol. 18(C), pages 18-50.
    3. Hyeyoung Kim & Lisa House & Matthew Salois, 2015. "Consumer response to media information: the case of grapefruit-medicine interaction," Health Economics Review, Springer, vol. 5(1), pages 1-12, December.

    More about this item

    Keywords

    Agricultural and Food Policy;

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