IDEAS home Printed from https://ideas.repec.org/p/ags/aesc22/321206.html
   My bibliography  Save this paper

New product development activity during the Covid-19 pandemic in the UK

Author

Listed:
  • Revoredo-Giha, Cesar
  • Russo, Carlo

Abstract

The introduction of new products is a permanent and important part of the functioning of food supply chains and their companies. Companies introduce new products at an increasing rate to enhance their competitive posture or even to survive. The new products that are launched at a point in time can be considered as representing firms’ expectations of what consumers want in terms of different product attributes such as: health, environment, flavours. The Covid-19 pandemic disrupted the operation of supply chains, and the purpose of this paper is to explore what was the reaction of firms (if any) due to the pandemic regarding the introduction of new products. This was done using Mintel’s Global New Product Development (GNPD) data for the UK, for the period 2018-20 and considering 155 food and drink categories. Each category was described in terms of the attributes (i.e., marketing claims) of its products. Same groups in different years were compared using measures of similarity between profiles (the profile being represented by the attributes that were present in a category). The results indicate that the most popular attributes within the products launched after March 2020 were those related to health and nutrition; however, comparison with previous trends indicate that firms may not have change their path when launching new products.

Suggested Citation

  • Revoredo-Giha, Cesar & Russo, Carlo, 2022. "New product development activity during the Covid-19 pandemic in the UK," 96th Annual Conference, April 4-6, 2022, K U Leuven, Belgium 321206, Agricultural Economics Society - AES.
    • Handle: RePEc:ags:aesc22:321206
    DOI: 10.22004/ag.econ.321206
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/321206/files/Cesar_Revoredo%20Giha_NPDduringCovid.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.321206?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Lucas, Sterenn & Soler, Louis-Georges & Revoredo-Giha, Cesar, 2021. "Trend analysis of sustainability claims: The European fisheries and aquaculture markets case," Food Policy, Elsevier, vol. 104(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aesc22:321206. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aesukea.html .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.