IDEAS home Printed from https://ideas.repec.org/p/ags/aare10/58893.html
   My bibliography  Save this paper

Italian wines and Asian markets: opportunities and threats under new policy scenarios and competitive dynamics

Author

Listed:
  • Corsi, Armando Maria
  • Marinelli, Nicola
  • Sottini, Veronica Alampi

Abstract

The world wine market is facing a particularly difficult situation. Both the EU and New World (NW) Countries are trying to manage this critical moment by filling reciprocal gaps in order to increase their competitiveness at a global level and to strengthen their position in key strategic markets. On the EU side, one of the fundamental aspects of this changing framework is the evolution of the Common Market Organisation (CMO) for the wine sector. The first pivotal change is the fact that a parcel of land cannot host more than one designation of origin (either Geographical Indication – GI – Denominazione di Origine Controllata – DOC – or Denominazione di Origine Controllata e Garantita – DOCG), thus completely changing the approach to vintage choices, which characterised the Italian production in the last 50 years. A second important variation is the introduction of the possibility to show grape varieties and the vintage year on table wines (a strategy often used by NW producers). Conversely, on the NW side, the changes are mainly relative to the increase in the use of European grape varieties and the emphasis on the region-grape combination as an element of excellence.

Suggested Citation

  • Corsi, Armando Maria & Marinelli, Nicola & Sottini, Veronica Alampi, 2010. "Italian wines and Asian markets: opportunities and threats under new policy scenarios and competitive dynamics," 2010 Conference (54th), February 10-12, 2010, Adelaide, Australia 58893, Australian Agricultural and Resource Economics Society.
  • Handle: RePEc:ags:aare10:58893
    as

    Download full text from publisher

    File URL: http://purl.umn.edu/58893
    Download Restriction: no

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Qing, Ping & Hu, Wuyang, 2016. "Chinese Consumer Preference for Red Wine Attributes," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 235477, Agricultural and Applied Economics Association.

    More about this item

    Keywords

    International Relations/Trade; Marketing;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aare10:58893. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: http://edirc.repec.org/data/aaresea.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.