Italian wines and Asian markets: opportunities and threats under new policy scenarios and competitive dynamics
The world wine market is facing a particularly difficult situation. Both the EU and New World (NW) Countries are trying to manage this critical moment by filling reciprocal gaps in order to increase their competitiveness at a global level and to strengthen their position in key strategic markets. On the EU side, one of the fundamental aspects of this changing framework is the evolution of the Common Market Organisation (CMO) for the wine sector. The first pivotal change is the fact that a parcel of land cannot host more than one designation of origin (either Geographical Indication – GI – Denominazione di Origine Controllata – DOC – or Denominazione di Origine Controllata e Garantita – DOCG), thus completely changing the approach to vintage choices, which characterised the Italian production in the last 50 years. A second important variation is the introduction of the possibility to show grape varieties and the vintage year on table wines (a strategy often used by NW producers). Conversely, on the NW side, the changes are mainly relative to the increase in the use of European grape varieties and the emphasis on the region-grape combination as an element of excellence.
|Date of creation:||2010|
|Contact details of provider:|| Postal: AARES Central Office Manager, Crawford School of Public Policy, ANU, Canberra ACT 0200|
Phone: 0409 032 338
Web page: http://www4.agr.gc.ca
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:ags:aare10:58893. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.