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Targetable Market Segments For Natural Pork Products

Author

Listed:
  • Grannis, Jennifer L.
  • Thilmany, Dawn D.

Abstract

A survey of consumers established willingness to pay for natural pork products. Probit estimation was used to define targetable market segments for ham and pork chops. High-income, frequent pork consumers, and those most concerned about the use of growth hormones and antibiotics, are most likely to purchase natural pork products.

Suggested Citation

  • Grannis, Jennifer L. & Thilmany, Dawn D., 1999. "Targetable Market Segments For Natural Pork Products," 1999 Annual meeting, August 8-11, Nashville, TN 21593, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea99:21593
    DOI: 10.22004/ag.econ.21593
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    Cited by:

    1. Goss, Jody & Holcomb, Rodney B. & Ward, Clement E., 2002. "Factors Influencing Consumer Decisions Related To "Natural" Beef In The Southern Plains," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(1), pages 1-12, March.

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