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Advertising in the U.S. Non-Alcoholic Beverage Industry: Are Spillover Effects Negative or Positive? Revisited using a Dynamic Approach

Author

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  • Dharmasena, Senarath
  • Capps, Oral, Jr.
  • Clauson, Annette L.

Abstract

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Suggested Citation

  • Dharmasena, Senarath & Capps, Oral, Jr. & Clauson, Annette L., 2010. "Advertising in the U.S. Non-Alcoholic Beverage Industry: Are Spillover Effects Negative or Positive? Revisited using a Dynamic Approach," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61321, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea10:61321
    DOI: 10.22004/ag.econ.61321
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    File URL: https://ageconsearch.umn.edu/record/61321/files/Dharmasena_%20Capps%20and%20Clauson%20AAEA%202010%20Paper%20_Advertising%20_%20NAB_%20AAEA_10729.pdf
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    Cited by:

    1. Xun Li & Rigoberto A. Lopez, 2015. "Do Brand Advertising Spillovers Matter?," Agribusiness, John Wiley & Sons, Ltd., vol. 31(2), pages 229-242, April.
    2. Yingjue Zhou & Tieming Liu & Gangshu Cai, 2019. "Impact of In-Store Promotion and Spillover Effect on Private Label Introduction," Service Science, INFORMS, vol. 11(2), pages 96-112, June.

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