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What Affects Consumption Patterns of Organic and Conventional Products?

Author

Listed:
  • Grebitus, Carola
  • Yue, Chengyan
  • Bruhn, Maike
  • Jensen, Helen H.

Abstract

Consumers show an increased interest in organic food today and a willingness to pay premium for organic products. In addition to price, changing attitudes and beliefs about food quality affect food choice. This article analyses the impact of attitudes, quality characteristics and socio-demographics on consumption of organic and conventional pork, potatoes and milk. The concept of 'perceived quality' provides the theoretical background. The data come from a consumer survey conducted in Germany in 2004 (n=260). An ordered logit model was used for analysing the data. We observe clear differences in consumers' use of certain quality characteristics as they perceive and evaluate conventional and organic fresh foods.

Suggested Citation

  • Grebitus, Carola & Yue, Chengyan & Bruhn, Maike & Jensen, Helen H., 2007. "What Affects Consumption Patterns of Organic and Conventional Products?," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon 9819, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea07:9819
    DOI: 10.22004/ag.econ.9819
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    Cited by:

    1. Lacaze, María Victoria & González, Julia, 2018. "New goods with new attributes: combining revealed and stated preferences to assess the effect of a novel quality label in the food industry," Nülan. Deposited Documents 2976, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    2. Lefèvre, Mélanie, 2014. "Do Consumers Pay More for What They Value More? The Case of Local Milk-based Dairy Products in Senegal," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 43(1), pages 1-20, April.
    3. Chang, Jae Bong & Lusk, Jayson L., 2008. "Concerns for Fairness and Preferences for Organic Food," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6414, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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