Printed from https://ideas.repec.org/n/nep-mkt/2017-09-10.html
Report NEP-MKT-2017-09-10
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Caroline Orset & Nicolas Barret & Aurélien Lemaire, 2017, "How consumers of plastic water bottles are responding to environmental policies?," Post-Print, HAL, number hal-01500900, DOI: 10.1016/j.wasman.2016.12.034.
- Caroline Ardelet & Nathalie Veg-Sala & Alain Goudey & Marie Haikel-Elsabeh, 2017, "Between fear and desire for smart products: toward an understanding of consumers ambivalence
[Entre crainte et désir pour les objets connectés : comprendre l'ambivalence des consommateurs]," Post-Print, HAL, number hal-01570286, Apr, DOI: 10.7193/DM.086.31.46. - Catherine Lande & Marianne Abramovici, 2017, "Customer participation and the performance of the production process: the case of automobile after-sales service," Post-Print, HAL, number hal-01529653, DOI: 10.18576/010101.
- Raphael Auer & Thomas Chaney & Philip Sauré, 2017, "Quality Pricing-to-Market," BIS Working Papers, Bank for International Settlements, number 657, Aug.
- Chioveanu, Ioana, 2017, "Prominence, Complexity, and Pricing," MPRA Paper, University Library of Munich, Germany, number 81078, Aug.
- Oleg Curbatov & Marie Louyot-Gallicher, 2017, "The 'Knowledge Marketing': a way of TCR « Transformative Consumer Research » through awareness of consumer's skills
[Le 'Knowledge Marketing' : une voie de la TCR « Transformative Consumer Research » via la prise de conscience des compétences du c," Post-Print, HAL, number hal-01422850, Jan. - Prashant Mahajan & Suresh Golahit, 2017, "e-Promotion: A Revolution In Technical Education Evolution," Post-Print, HAL, number hal-01483672, Jan, DOI: 10.18535/ijsrm/v5i1.09.
- Agnès Durrande-Moreau, 2017, "New forms of agritourism, a case study in mountain pasture
[Les nouvelles formes d'agritourisme, une étude de cas en alpage]," Post-Print, HAL, number hal-01547388, Jan. - Anna Lu, 2017, "Inference of Consumer Consideration Sets," Discussion Papers of DIW Berlin, DIW Berlin, German Institute for Economic Research, number 1681.
- Yakup Durmaz & Merve Can Şirin, 2017, "A Theoretical Approach to New Product Development Strategies," Post-Print, HAL, number halshs-01424848.
- Zineb Rhajbal & Mustapha Khouilid & Layla Saligane & Abdellatif Chakor, 2017, "Brand Attachment and Brand Loyalty: The Moderating Role of Nostalgic Connections," Post-Print, HAL, number hal-01542597, DOI: 10.9790/0837-2206082434.
- Nufer, Gerd, 2017, "Marketing mit Youtube," Reutlingen Working Papers on Marketing & Management, Reutlingen University, ESB Business School, number 2017-04, DOI: 10.15496/publikation-18688.
- Budzinski, Oliver & Grusevaja, Marina, 2017, "Die Medienökonomik personalisierter Daten und der Facebook-Fall," Ilmenau Economics Discussion Papers, Ilmenau University of Technology, Institute of Economics, number 107.
- Anastasia Nedelko & Olga Lupova & Alexey Gorin & Alexandra Kuznetsova & Vasily Klucharev & Anna Shestakova, 2017, "An Analysis of Brand Association Perception Using N400 Evoked Potential," HSE Working papers, National Research University Higher School of Economics, number WP BRP 77/PSY/2017.
- Aleandro Nassisi & Cédric Baudet & Francesco Termine, 2017, "From the Complexity of the Concept of Gamification to the Complexity of it’s Implementation: an Exploratory Study in the Context of Touristic Mobile Application
[De la complexité de la notion de gamification à la complexité de sa mise en œuvre : u," Post-Print, HAL, number hal-01519560, May. - Jérémy Bonvoisin & Robert Mies & Laetitia Thomas & Karine Samuel & Céline Gros & Jean-François Boujut & Rainer Stark & Roland Jochem, 2017, "Practices in the design of open source products by online communities," Post-Print, HAL, number hal-01564476, Apr.
- Rémi Perronne & Mourad Hannachi & Stéphane Lemarié & Aline Fugeray-Scarbel & Isabelle Goldringer, 2016, "L'évolution de la filière blé tendre en France entre 1980 et 2006 : quelle influence sur la diversité cultivée," Post-Print, HAL, number hal-01478404, Dec.
- Morgane Benade & Juliette Brun & Ingi Brown & Pascal Le Masson & Benoit Weil & Frank Piller, 2016, "How Smart Products with Built in Flexibility Empower Users to Self -Design Their Uses? A Theoretical Framework for Use Generation," Post-Print, HAL, number hal-01425828, Dec.