From the Complexity of the Concept of Gamification to the Complexity of it’s Implementation: an Exploratory Study in the Context of Touristic Mobile Application[De la complexité de la notion de gamification à la complexité de sa mise en œuvre : une étude exploratoire dans un contexte d’application mobile touristique]

To grasp the inherent complexity of gamification, we carried out an exploratory two-phase study in the context of a swiss touristic mobile application. Sightseeing the first phase, we measured the user experience quantitatively and qualitatively following a touristic tour using a mobile application that contained few gamification mechanisms. During the second phase, we integrated several gamification mechanisms into the mobile application and we made the same measurements as in the first phase. We highlighted the complexity of gamification and suggested implementing adapted mechanisms dynamically for each user.