Report NEP-MKT-2012-12-10This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Lindstädt, Nadine & Budzinski, Oliver, 2012. "Newspaper vs. online advertising - Is there a niche for newspapers in modern advertising markets?," Ilmenau Economics Discussion Papers 73, Ilmenau University of Technology, Institute of Economics.
- Mongay, Jorge & Johnson, Ashia & Head, Margaret & Guenard, Camille & Kincaid, Brian, 2012. "Scotch Whisky in Thailand. Strategic implications of international alliances and product adaptation. A secondary data research case study," MPRA Paper 42735, University Library of Munich, Germany.
- Mulaj, Florentina & Jack, William, 2012. "Evaluating the efficacy of mass media and social marketing campaigns in changing consumer financial behavior," Social Protection Discussion Papers 73924, The World Bank.
- James J. Anton & Gary Biglaiser & Nikolaos Vettas, 2012. "Dynamic Price Competition with Capacity Constraints and a Strategic Buyer," Levine's Working Paper Archive 786969000000000614, David K. Levine.