Printed from https://ideas.repec.org/n/nep-mkt/2012-12-10.html
Report NEP-MKT-2012-12-10
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Lindstädt, Nadine & Budzinski, Oliver, 2012, "Newspaper vs. online advertising - Is there a niche for newspapers in modern advertising markets?," Ilmenau Economics Discussion Papers, Ilmenau University of Technology, Institute of Economics, number 73.
- Mongay, Jorge & Johnson, Ashia & Head, Margaret & Guenard, Camille & Kincaid, Brian, 2012, "Scotch Whisky in Thailand. Strategic implications of international alliances and product adaptation. A secondary data research case study," MPRA Paper, University Library of Munich, Germany, number 42735, Sep.
- Mulaj, Florentina & Jack, William, 2012, "Evaluating the efficacy of mass media and social marketing campaigns in changing consumer financial behavior," Social Protection Discussion Papers and Notes, The World Bank, number 73924, Nov.
- James J. Anton & Gary Biglaiser & Nikolaos Vettas, 2012, "Dynamic Price Competition with Capacity Constraints and a Strategic Buyer," Levine's Working Paper Archive, David K. Levine, number 786969000000000614, Nov.