Printed from https://ideas.repec.org/n/nep-mkt/2012-01-25.html
Report NEP-MKT-2012-01-25
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Siham Mourad & Pierre Valette-Florence, 2011, "The Effects Of Counterfeit On Luxury Brand Buying Behavior, In Terms Of Consumption Experience," Post-Print, HAL, number halshs-00660417.
- Florence Benoît-Moreau & Béatrice Parguel, 2011, "Building brand equity with environmental communication: an empirical investigation in France," Post-Print, HAL, number halshs-00634443.
- F. Magnoni & E. Roux & Pierre Valette-Florence, 2011, "The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands," Post-Print, HAL, number halshs-00660296.
- Rousseau, Sandra & Vranken, Liesbet, 2011, "The Impact of Information on the Willingness-to-Pay for Labeled Organic Food Products," Working Papers, Hogeschool-Universiteit Brussel, Faculteit Economie en Management, number 2011/04, May.
- Terry Najja Kakeeto-Aelen & Jan C. van Dalen & H. Jaap van den Herik & Bartel A. Van de Walle, 2011, "Relationship Marketing: The Mediating Role of Customer Experiences," Working Papers, Maastricht School of Management, number 2011/28, Nov.
- Béatrice Parguel & Florence Benoît-Moreau, 2011, "Much to tell to consumers about CSR, but who should talk or not talk about it?," Post-Print, HAL, number halshs-00636241.
- Item repec:dgr:uvatin:20120002 is not listed on IDEAS anymore
- Item repec:sda:ibrief:2011538 is not listed on IDEAS anymore
- Marco Nicolosi & Stefano Grassi & Elena Stanghellini, 2011, "How to measure Corporate Social Responsibility," Quaderni del Dipartimento di Economia, Finanza e Statistica, Università di Perugia, Dipartimento Economia, number 96/2011, Oct.