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Arts in Development of Tourist Experiences

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020

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  • Janičić, Radmila

Abstract

The paper presents theoretical and practical aspects of the impact of arts on tourist experiences. The paper will analyse both theoretical and practical aspects of experience marketing of art's events on tourist experiences. In empirical research, the paper will present results about the segmentation of target groups of tourists who choose a tourist destination on the basis of arts events, as well as their satisfaction with arts events, exhibitions, concerts, theatres events, literary events at the time happened in the chosen destination. Results of research about tourist's satisfaction would be important for further research on the development of a tourist destination as a brand. Social media, blog, post have an impact on the development of tourist experiences, based on art experiences.

Suggested Citation

  • Janičić, Radmila, 2020. "Arts in Development of Tourist Experiences," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 1-8, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr20:224670
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    File URL: https://www.econstor.eu/bitstream/10419/224670/1/01-ENT-2020-Janicic-1-8.pdf
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    References listed on IDEAS

    as
    1. Skandalis, Alexandros & Byrom, John & Banister, Emma, 2019. "Experiential marketing and the changing nature of extraordinary experiences in post-postmodern consumer culture," Journal of Business Research, Elsevier, vol. 97(C), pages 43-50.
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    More about this item

    Keywords

    tourism; arts; culture; experience marketing; holistic marketing; marketing strategies;
    All these keywords.

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines

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