Conclusion

This chapter concludes the book by summarizing all the chapters. In the lead chapter, findings of Hewett, Krasnikov and Hepworth support the notion that less developed institutional environments in emerging markets can negatively impact the overall intensity of international expansion by firms in those markets. In particular, high levels of corruption and less developed legal and judicial systems can reduce firms’ abilities and/or willingness to embark on an intensive strategy for global expansion. However, their findings demonstrate mixed results in terms of how less developed institutional environments impact emerging markets firms’ scope of expansion. The authors find that firms from more corrupt home markets submit applications to register their trademarks in fewer countries than firms from less corrupt home markets. However, stronger and more impartial legal systems also appear to impede the overall scope of firms’ geographic expansion. The authors also find that when markets are high in corruption and the strength and impartiality of the legal systems are low, the overall level of trademark applications from those countries is lower…