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The AI Advertising Dilemma: Does Artificial Creativity Build or Break Brand Loyalty?

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  • Ava De Pol and Amvrosios Prodromou

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  • Ava De Pol and Amvrosios Prodromou, 2026. "The AI Advertising Dilemma: Does Artificial Creativity Build or Break Brand Loyalty?," MakeLearn 2026: Leadership, Learning, and Business Beyond Boundaries; Managing Change in a Complex World,, ToKnowPress.
    • Handle: RePEc:tkp:mklp26:10
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    References listed on IDEAS

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    1. Shahzad, Muhammad Farrukh & Xu, Shuo & An, Xin & Javed, Iqra, 2024. "Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    2. Diyawu Rahman Adam & Kwame Simpe Ofori & Abednego Feehi Okoe & Henry Boateng, 2018. "Effects of structural and bonding-based attachment on brand loyalty," African Journal of Economic and Management Studies, Emerald Group Publishing Limited, vol. 9(3), pages 305-318, July.
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