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Social Commerce: Foundations, Social Marketing, and Advertising

In: Electronic Commerce

Author

Listed:
  • Efraim Turban

    (University of Hawaii)

  • David King

    (JDA Software)

  • Jae Kyu Lee

    (Korea Advanced Institute of Science and Technology (KAIST))

  • Ting-Peng Liang

    (National Chengchi University
    National Sun Yat-Sen University)

  • Deborrah C. Turban

    (Turban Company Inc.)

Abstract

Sony, the giant consumer electronics producer, has been struggling during the last few years.

Suggested Citation

  • Efraim Turban & David King & Jae Kyu Lee & Ting-Peng Liang & Deborrah C. Turban, 2015. "Social Commerce: Foundations, Social Marketing, and Advertising," Springer Texts in Business and Economics, in: Electronic Commerce, edition 0, chapter 7, pages 309-364, Springer.
    • Handle: RePEc:spr:sptchp:978-3-319-10091-3_7
    DOI: 10.1007/978-3-319-10091-3_7
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    Citations

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    Cited by:

    1. Al-Omoush, Khaled Saleh & Ancillo, Antonio de Lucas & Gavrila, Sorin Gavrila, 2022. "The role of cultural values in social commerce adoption in the Arab world: An empirical study," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    2. Pantano, Eleonora & Priporas, Constantinos-Vasilios & Stylos, Nikolaos, 2017. "‘You will like it!’ using open data to predict tourists' response to a tourist attraction," Tourism Management, Elsevier, vol. 60(C), pages 430-438.
    3. Yuan Sun & Shuyue Fang & Yujong Hwang, 2019. "Investigating Privacy and Information Disclosure Behavior in Social Electronic Commerce," Sustainability, MDPI, vol. 11(12), pages 1-27, June.
    4. Davide Di Fatta & Roberto Musotto & Walter Vesperi, 2016. "Analyzing E-Commerce Websites: A Quali-Quantitive Approach for the User Perceived Web Quality (UPWQ)," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(6), pages 33-44, December.

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