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Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison

In: Luxury Marketing

Author

Listed:
  • Nadine Hennigs

    (Leibniz Universität Hannover)

  • Klaus-Peter Wiedmann
  • Christiane Klarmann

Abstract

Zusammenfassung The moderate growth in US and European markets coupled with an increasing demand for luxury goods in emerging economies such as Brazil, Russia, India, and China lead to a substantial growth in the global market for luxury goods. Reaching consumers all over the world across national and cultural borders, the luxury sector is according to Bain & Company expected to grow by 10 percent in 2013.

Suggested Citation

  • Nadine Hennigs & Klaus-Peter Wiedmann & Christiane Klarmann, 2013. "Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 5, pages 77-99, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-4399-6_5
    DOI: 10.1007/978-3-8349-4399-6_5
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    Cited by:

    1. Semaan, Rania W. & Lindsay, Val & Williams, Paul & Ashill, Nick, 2019. "The influence of gender roles in the drivers of luxury consumption for women: Insights from the gulf region," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 165-175.
    2. Lihong Chen & Habiba Halepoto & Chunhong Liu & Xinfeng Yan & Lijun Qiu, 2022. "Research on Influencing Mechanism of Fashion Brand Image Value Creation Based on Consumer Value Co-Creation and Experiential Value Perception Theory," Sustainability, MDPI, vol. 14(13), pages 1-21, June.
    3. Kaufmann, Hans Ruediger & Petrovici, Dan Alex & Filho, Cid Gonçalves & Ayres, Adriano, 2016. "Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands," Journal of Business Research, Elsevier, vol. 69(12), pages 5735-5747.

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