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What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom

In: Luxury Marketing

Author

Listed:
  • Aaron Ahuvia
  • Giacomo Gistri
  • Simona Romani
  • Stefano Pace

    (Università Bocconi)

Abstract

Zusammenfassung When reading the literature on counterfeit branded luxury goods (henceforth counterfeit BLGs) in both the scientific and popular press, one quickly comes across what we will summarize as the conventional wisdom. We do not mean the phrase “conventional wisdom” to have disparaging connotations. On the contrary, this view is widely popular because it makes sense and fits with common observation.

Suggested Citation

  • Aaron Ahuvia & Giacomo Gistri & Simona Romani & Stefano Pace, 2013. "What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom," Springer Books, in: Klaus-Peter Wiedmann & Nadine Hennigs (ed.), Luxury Marketing, edition 127, chapter 16, pages 279-293, Springer.
    • Handle: RePEc:spr:sprchp:978-3-8349-4399-6_16
    DOI: 10.1007/978-3-8349-4399-6_16
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    Cited by:

    1. Nelson Borges Amaral, 2020. "What can be done to address luxury counterfeiting? An integrative review of tactics and strategies," Journal of Brand Management, Palgrave Macmillan, vol. 27(6), pages 691-709, November.
    2. Rosenbaum, Mark S. & Cheng, Mingming & Wong, Ipkin Anthony, 2016. "Retail knockoffs: Consumer acceptance and rejection of inauthentic retailers," Journal of Business Research, Elsevier, vol. 69(7), pages 2448-2455.

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