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Managing product availability in an assemble-to-order supply chain with multiple customer segments

In: Supply Chain Planning

Author

Listed:
  • Thomas R. Ervolina

    (IBM T.J. Watson Research Center)

  • Markus Ettl

    (IBM T.J. Watson Research Center)

  • Young M. Lee

    (IBM T.J. Watson Research Center)

  • Daniel J. Peters

    (Real Estate Operations)

Abstract

In this article, we propose a novel availability management process called Available-to-Sell (ATS) that incorporates demand shaping and profitable demand response to drive better supply chain efficiency. The proposed process aims at finding marketable product alternatives in a quest to maintain a financially viable and profitable product portfolio, and to avoid costly inventory overages and shortages. The process is directly supported by a mathematical optimization model that enables on demand up-selling, alternative-selling and down-selling to better integrate the supply chain horizontally, connecting the interaction of customers, business partners and sales teams to procurement and manufacturing capabilities of a firm. We outline the business requirements for incorporating such a process into supply chain operations, and highlight the advantages of ATS through simulations with realistic production data in a computer manufacturing environment. The models featured in this paper have contributed to substantial business improvements in industry-size supply chains, including over $100M of inventory reduction in IBM's server computer supply chain.

Suggested Citation

  • Thomas R. Ervolina & Markus Ettl & Young M. Lee & Daniel J. Peters, 2009. "Managing product availability in an assemble-to-order supply chain with multiple customer segments," Springer Books, in: Herbert Meyr & Hans-Otto Günther (ed.), Supply Chain Planning, pages 145-168, Springer.
  • Handle: RePEc:spr:sprchp:978-3-540-93775-3_6
    DOI: 10.1007/978-3-540-93775-3_6
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    Citations

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    Cited by:

    1. Matzke, Andreas & Volling, Thomas & Spengler, Thomas S., 2016. "Upgrade auctions in build-to-order manufacturing with loss-averse customers," European Journal of Operational Research, Elsevier, vol. 250(2), pages 470-479.
    2. Seitz, Alexander & Grunow, Martin & Akkerman, Renzo, 2020. "Data driven supply allocation to individual customers considering forecast bias," International Journal of Production Economics, Elsevier, vol. 227(C).

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