IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-319-12424-7_9.html
   My bibliography  Save this book chapter

Rethinking the Roles of Culture in Place Branding

In: Rethinking Place Branding

Author

Listed:
  • Gregory J. Ashworth

    (University of Groningen)

  • Mihalis Kavaratzis

    (University of Leicester)

Abstract

Within place branding, culture is assumed to create positive associations with the place and is, therefore, used extensively. However, we argue that the understanding of culture is inadequate and leads to disconnection between local culture and the place brand instead of synergy. A critical evaluation of the methods commonly used reveals that culture is misinterpreted and oversimplified. The article discusses significant tensions relating to the dominance of certain cultural elements and actors and the effects on identity. The relationship between place brands and culture is reconstructed through a re-appreciation of its complexity and reciprocity. Synergies are found in understanding culture as a process of meaning production and in clarifying the role of place brands (as cultural phenomena themselves) in culture.

Suggested Citation

  • Gregory J. Ashworth & Mihalis Kavaratzis, 2015. "Rethinking the Roles of Culture in Place Branding," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 119-134, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-12424-7_9
    DOI: 10.1007/978-3-319-12424-7_9
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Radu Săgeată & Bianca Mitrică & Irena Mocanu, 2021. "Centralized Industrialization in the Memory of Places. Case Studies of Romanian Cities," Societies, MDPI, vol. 11(4), pages 1-16, October.
    2. Sylwia Dudek-Mańkowska & Miroslaw Grochowski, 2019. "From creative industries to the creative place brand: some reflections on city branding in Poland," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(4), pages 274-287, December.
    3. Hun Shik Kim & Seow Ting Lee, 2021. "Peace talks: public diplomacy and place branding in the 2018 Trump–Kim summit in Singapore," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(2), pages 155-167, June.
    4. Michael, Stella, 2018. "Symbolic Economy and Spatial Design: A Methodological Model for the Design of Competitive Spatial Narratives with Place Branding Strategies," MPRA Paper 112692, University Library of Munich, Germany.
    5. Amelia Green & Debra Grace & Helen Perkins, 2016. "City branding research and practice: An integrative review," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 252-272, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-319-12424-7_9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.