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Rethinking Place Branding and Place Making Through Creative and Cultural Quarters

In: Rethinking Place Branding

Author

Listed:
  • Graeme Evans

    (Middlesex University)

Abstract

Cultural and creative quarters—from historic districts to new digital hubs—feature heavily in economic development and cluster studies, but their role in place making and branding is only recently being discovered. Essentially production based, they also tend to locate in industrial areas of cities which are also the subject of regeneration and transformation. As cities seek to widen their brand offer and diversify the range of destinations to a discerning visitor and residential market (local, domestic and international), these areas, which combine work and play, represent a distinct place brand. Through city case studies from several countries, this chapter critiques the emergence of the creative quarter through organic place making and their value as a place brand in areas of the city which have not traditionally been considered a destination. How far policy and planning can support and protect these post/new industrial quarters is also discussed, including the concomitant risks of gentrification and commodification that branding can infer.

Suggested Citation

  • Graeme Evans, 2015. "Rethinking Place Branding and Place Making Through Creative and Cultural Quarters," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 135-158, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-12424-7_10
    DOI: 10.1007/978-3-319-12424-7_10
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    Citations

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    Cited by:

    1. Kasey Clawson Hudak, 2019. "Resident stories and digital storytelling for participatory place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(2), pages 97-108, June.
    2. Arja Lemmetyinen & Lenita Nieminen & Johanna Aalto, 2021. "A gentler structure to life: co-creation in branding a cultural route," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(3), pages 268-277, September.
    3. Basile Michel, 2021. "Creative spaces through the lens of scene. Analysis of the spatial embedding of an artistic community in the M50 district in Shanghai [Les territoires créatifs au prisme de la scène. Analyse de l’e," Post-Print halshs-03365206, HAL.
    4. Sylwia Dudek-Mańkowska & Miroslaw Grochowski, 2019. "From creative industries to the creative place brand: some reflections on city branding in Poland," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(4), pages 274-287, December.
    5. Basile Michel, 2022. "On the Establishment of Creative Workers’ Clubs within Creative Quarters," Post-Print hal-04042526, HAL.
    6. YuLing Tsai & Bart Julien Dewancker & Athina Ardhyanto, 2023. "Urban-Rural Revitalization Space for Sustainable Social Value: An Evaluation in Redesigning Built Environment in Taiwan," Land, MDPI, vol. 12(3), pages 1-24, March.
    7. Michael, Stella, 2018. "Symbolic Economy and Spatial Design: A Methodological Model for the Design of Competitive Spatial Narratives with Place Branding Strategies," MPRA Paper 112692, University Library of Munich, Germany.
    8. Basile Michel, 2021. "Art, creativity, and tourism in creative quarters: trajectory and tensions of the cultural scene of the M50 art district in Shanghai [Arte, creatividad y turismo en los barrios creativos: trayector," Post-Print halshs-03365182, HAL.
    9. Basile Michel, 2019. "Network dynamics and brand image in spontaneous creative quarters. The case of the district of Olivettes in Nantes [Dynamiques de réseau et image de marque dans les quartiers créatifs spontanés. Le," Post-Print halshs-02013845, HAL.
    10. Amelia Green & Debra Grace & Helen Perkins, 2016. "City branding research and practice: An integrative review," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 252-272, May.
    11. Patrizia Casadei & Neil Lee, 2020. "Global cities, creative industries and their representation on social media: A micro-data analysis of Twitter data on the fashion industry," Environment and Planning A, , vol. 52(6), pages 1195-1220, September.

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