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What Are Companies For?

In: Management by Missions

Author

Listed:
  • Pablo Cardona

    (Universidad Internacional De La Rioja)

  • Carlos Rey

    (Universitat Internacional de Catalunya (UIC))

Abstract

Management by missions (MBM) starts by asking a fundamental question: What is your company for? It seems reasonable to assume that an organization and its members should have a clear idea of why they exist. In practice, however, that is not always the case. Very often, there is great confusion and conflict of opinion on this point, even within the board of directors or executive committee. In this chapter, we explore this fundamental question first by discussing the role of profit in business (as a mean or an end). Then we propose a specific definition of purpose as the synthesis of the ends of a company. We then introduce the three dimensions of an effective purpose: Authenticity, Coherence and Integrity. Finally, we discuss the relationship between personal and corporate purpose.

Suggested Citation

  • Pablo Cardona & Carlos Rey, 2022. "What Are Companies For?," Springer Books, in: Management by Missions, edition 2, chapter 4, pages 51-68, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-83780-8_4
    DOI: 10.1007/978-3-030-83780-8_4
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