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Digital Capabilities: Bridging the Gap Between Creativity and Performance

In: The Palgrave Handbook of Corporate Sustainability in the Digital Era

Author

Listed:
  • Sílvio Luís Vasconcellos

    (Universidade Regional de Blumenau (FURB))

  • José Carlos Silva Freitas

    (Universidade do Vale do Rio dos Sinos (UNISINOS))

  • Fabio Miguel Junges

    (Universidade do Vale do Rio dos Sinos (UNISINOS))

Abstract

We investigate the relationship between organizational creativity and performance, mediated by the development of digital capabilities, in the context of digital transformation. Creativity is a crucial resource for the reorganization of the workforce and implementation of strategies, while digital capabilities leverage development, articulation, and effective utilization of organizational resources. We conducted an empirical study in a Brazilian setting based on a survey of 102 organizations in different sectors of the economy. The results indicate that firms that invest in fostering creativity among their workforce perceive superior organizational performance, which is intensified when this creativity serves as an antecedent of digital capabilities. Furthermore, more creative firms that develop digital capabilities can mitigate the negative effects of time since the establishment of the firm and a limitation that may exist concerning the number of employees, making them more dynamic, flexible, and adaptable to the context of digital transformation.

Suggested Citation

  • Sílvio Luís Vasconcellos & José Carlos Silva Freitas & Fabio Miguel Junges, 2021. "Digital Capabilities: Bridging the Gap Between Creativity and Performance," Springer Books, in: Seung Ho Park & Maria Alejandra Gonzalez-Perez & Dinorá Eliete Floriani (ed.), The Palgrave Handbook of Corporate Sustainability in the Digital Era, edition 1, chapter 0, pages 411-427, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-42412-1_21
    DOI: 10.1007/978-3-030-42412-1_21
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