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Augmented Reality and Virtual Reality: New Drivers for Fashion Retail?

In: Technology-Driven Sustainability

Author

Listed:
  • Rosy Boardman

    (University of Manchester)

  • Claudia E. Henninger

    (University of Manchester)

  • Ailing Zhu

    (Chaoyang Qu, Changchun Shi)

Abstract

This chapter is conceptual in nature and focuses on more recent technological innovations that have been implemented within the fashion industry, namely Augmented Reality (AR) and Virtual Reality (VR). The technology acceptance model (TAM) will be utilised to further evaluate the perceived usefulness and the ease of use of AR and VR from a consumer perspective, by drawing on current fashion examples. The chapter concludes by highlighting future directions for research.

Suggested Citation

  • Rosy Boardman & Claudia E. Henninger & Ailing Zhu, 2020. "Augmented Reality and Virtual Reality: New Drivers for Fashion Retail?," Springer Books, in: Gianpaolo Vignali & Louise F. Reid & Daniella Ryding & Claudia E. Henninger (ed.), Technology-Driven Sustainability, chapter 9, pages 155-172, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-15483-7_9
    DOI: 10.1007/978-3-030-15483-7_9
    as

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