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A Conceptual Uses & Gratification Framework on the Use of Augmented Reality Smart Glasses

In: Augmented Reality and Virtual Reality

Author

Listed:
  • Philipp A. Rauschnabel

    (University of Michigan-Dearborn)

Abstract

Augmented Reality (AR), the integration of virtual objects into the physical world, is about to become real. Microsoft Hololens and other devices termed as ‘augmented reality smart glasses’ (ARSG), allow its users to augment their subjective perceptions of the reality. However, not much is known about consumers react to this new form of wearable media technology. Against this background, this article reviews the scarce body of ARSG literature, supplements it with established findings from Uses & Gratification Theory (U>) and related research streams to propose a conceptual model. In doing so, this article enhances our understanding of AR, and ARSGs in particular, by proposing the role of existing and novel constructs to the stream of U> and AR research. The chapter closes with a discussion of promising avenues for future research on ARSGs and other head-mounted displays.

Suggested Citation

  • Philipp A. Rauschnabel, 2018. "A Conceptual Uses & Gratification Framework on the Use of Augmented Reality Smart Glasses," Progress in IS, in: Timothy Jung & M. Claudia tom Dieck (ed.), Augmented Reality and Virtual Reality, pages 211-227, Springer.
    • Handle: RePEc:spr:prochp:978-3-319-64027-3_15
    DOI: 10.1007/978-3-319-64027-3_15
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    Cited by:

    1. Yunju Kim & Heejun Lee, 2021. "Motivation and Reuse: How Does Motivation Affect Sustainable Use Intention for Brand Webtoons?," Sustainability, MDPI, vol. 13(4), pages 1-13, February.
    2. Sánchez-Franco, Manuel J. & Arenas-Márquez, Francisco J. & Alonso-Dos-Santos, Manuel, 2021. "Using structural topic modelling to predict users’ sentiment towards intelligent personal agents. An application for Amazon’s echo and Google Home," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    3. Dehghani, Milad & Lee, Seung Hwan (Mark) & Mashatan, Atefeh, 2020. "Touching holograms with windows mixed reality: Renovating the consumer retailing services," Technology in Society, Elsevier, vol. 63(C).

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