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Identifying Tourist Requirements for Mobile AR Tourism Applications in Urban Heritage Tourism

In: Augmented Reality and Virtual Reality

Author

Listed:
  • Dai-In Han

    (NHTV Breda University of Applied Sciences)

  • Timothy Jung

    (Manchester Metropolitan University)

Abstract

While research for the employment of information and communication technology in urban tourism settings has been conducted for many years, studies to apply Augmented Reality (AR) to enhance the tourist experience have emerged in recent years. This paper aims to investigate tourist requirements for the development of mobile AR tourism applications in the urban heritage tourism context. Qualitative research incorporating two research stages were conducted in Dublin. The first stage included 26 pre-experience interviews with international tourists to explore tourist requirements, while the second stage was conducted in form of 5 focus groups including a total of 49 participants. The data was analysed through thematic analysis to compare and contrast research outcomes. The findings suggest that tourists would consider using mobile AR tourism applications, if meaningfully designed. Therefore, the user interface should be designed intuitively, while content was regarded the dominant factor for tourism purposes. The study outlines tourist requirements for mobile AR tourism applications, contrasting them to themes in mobile computing identified in preceding studies to confirm previously identified requirements and explore newly emerging elements and tourist perceptions that have developed in alignment with modern technology. Limitations and recommendations for further research are provided.

Suggested Citation

  • Dai-In Han & Timothy Jung, 2018. "Identifying Tourist Requirements for Mobile AR Tourism Applications in Urban Heritage Tourism," Progress in IS, in: Timothy Jung & M. Claudia tom Dieck (ed.), Augmented Reality and Virtual Reality, pages 3-20, Springer.
    • Handle: RePEc:spr:prochp:978-3-319-64027-3_1
    DOI: 10.1007/978-3-319-64027-3_1
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    Cited by:

    1. Răzvan Gabriel Boboc & Mihai Duguleană & Gheorghe-Daniel Voinea & Cristian-Cezar Postelnicu & Dorin-Mircea Popovici & Marcello Carrozzino, 2019. "Mobile Augmented Reality for Cultural Heritage: Following the Footsteps of Ovid among Different Locations in Europe," Sustainability, MDPI, vol. 11(4), pages 1-20, February.
    2. Diego A. Barrado-Timón & Carmen Hidalgo-Giralt, 2019. "The Historic City, Its Transmission and Perception via Augmented Reality and Virtual Reality and the Use of the Past as a Resource for the Present: A New Era for Urban Cultural Heritage and Tourism?," Sustainability, MDPI, vol. 11(10), pages 1-26, May.

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