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Virtual and Augmented Reality Technologies to Enhance the Visitor Experience in Cultural Tourism

In: Augmented Reality and Virtual Reality

Author

Listed:
  • Dai-In Danny Han

    (Breda University of Applied Sciences)

  • Jessika Weber

    (Breda University of Applied Sciences)

  • Marcel Bastiaansen

    (Breda University of Applied Sciences)

  • Ondrej Mitas

    (Breda University of Applied Sciences)

  • Xander Lub

    (Breda University of Applied Sciences)

Abstract

Cultural tourism has been identified as an important economic and social contributor worldwide. Main drivers have been linked to an increasing desire for cultural awareness, meaning-creation and learning. An increasing body of research explores the application of VR and AR in this context. While previous studies outline VR and AR as promising technologies to positively influence the visitor experience, these typically do not focus on how such technologies should be built to suit the context or add value to tourists. This study investigates elements affecting the tourist experience in the cultural tourism context from a theoretical perspective by discussing the impact of VR and AR technology on the visitor’s learning experience. It offers contributions in the area of cultural tourism and consumer psychology, discussing tourist sites mediated by engaging technologies to enhance the visitor experience. Further research is highlighted in the area of VR and AR development through purpose-driven design.

Suggested Citation

  • Dai-In Danny Han & Jessika Weber & Marcel Bastiaansen & Ondrej Mitas & Xander Lub, 2019. "Virtual and Augmented Reality Technologies to Enhance the Visitor Experience in Cultural Tourism," Progress in IS, in: M. Claudia tom Dieck & Timothy Jung (ed.), Augmented Reality and Virtual Reality, pages 113-128, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-06246-0_9
    DOI: 10.1007/978-3-030-06246-0_9
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    Citations

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    Cited by:

    1. Chamil Arkhasa Nikko Mazlan & Mohd Hassan Abdullah & Nor Shuradi Nor Hashim & Nurulakmal Abdul Wahid, 2025. "Music in cultural tourism: insights from a dual approach of scoping review and bibliometric analysis," Palgrave Communications, Palgrave Macmillan, vol. 12(1), pages 1-17, December.
    2. Yong, Shih Ween & Cheah, Jun-Hwa & Lim, Xin-Jean & Ng, Siew Imm & Leong, Yee Choy, 2023. "How to make you spend more in the airport? An investigation towards ECSI model on willingness to spend more in airport," Journal of Air Transport Management, Elsevier, vol. 112(C).
    3. Shan Jiang & Zhong Zhang & Huayuan Xu & Younghwan Pan, 2024. "What Influences Users’ Continuous Behavioral Intention in Cultural Heritage Virtual Tourism: Integrating Experience Economy Theory and Stimulus–Organism–Response (SOR) Model," Sustainability, MDPI, vol. 16(23), pages 1-29, November.
    4. Rafał Kaźmierczak & Agnieszka Szczepańska & Cezary Kowalczyk & Grzegorz Grunwald & Artur Janowski, 2021. "Using AR Technology in Tourism Based on the Example of Maritime Educational Trips—A Conceptual Model," Sustainability, MDPI, vol. 13(13), pages 1-22, June.
    5. Yulan Fan & Aliana Man Wai Leong & IpKin Anthony Wong & Jingwen (Daisy) Huang, 2024. "The perils of smart technology in museums," Information Technology & Tourism, Springer, vol. 26(4), pages 587-609, December.
    6. Christou, Prokopis & Hadjielias, Elias & Simillidou, Aspasia & Kvasova, Olga, 2023. "The use of intelligent automation as a form of digital transformation in tourism: Towards a hybrid experiential offering," Journal of Business Research, Elsevier, vol. 155(PB).
    7. Hyeon Jo, 2023. "Tourism in the digital frontier: a study on user continuance intention in the metaverse," Information Technology & Tourism, Springer, vol. 25(3), pages 307-330, September.
    8. Ru Zhang & Qianghong Huang & Jiacheng Luo & Junping Xu & Younghwan Pan, 2024. "Enhancing User Participation in Cultural Heritage through Serious Games: Combining Perspectives from the Experience Economy and SOR Theory," Sustainability, MDPI, vol. 16(17), pages 1-23, September.

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