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The Concept of the Innovative Tourism Enterprises Assessment Capability

In: Tourism, Culture and Heritage in a Smart Economy

Author

Listed:
  • Leszek Koziol

    (Malopolska School of Economics in Tarnow)

  • Anna Wojtowicz

    (Malopolska School of Economics in Tarnow)

  • Anna Karaś

    (Malopolska School of Economics in Tarnow)

Abstract

The aim of this chapter is to present the concept of the innovative capability evaluation system of the company and to present the results of empirical research, that is, to determine the extent of the innovation capability of the two tourist enterprises. The basic problem which is presented in the chapter is the recognition of the innovative capacity gap, which is the difference between the desired innovation potential and the one that the company owns. A set of the innovative capability key determinants that constitute the basis for assessing this ability has been extracted during the two-phase own research. In the case discussed in the chapter, 13 evaluation criteria with appropriate weights and scales of assessment were adopted and then the evaluation model of the innovative capability of the tourist enterprise was presented. In the empirical part of the chapter we have verified the concept of innovative capability. We have also presented the results of empirical research in the innovative capability of hotels assessment Card. In conclusion, a sequence of actions aimed at leveling the gaps of innovation potential as well as stimulating the process of innovation in the hotels researched was added.

Suggested Citation

  • Leszek Koziol & Anna Wojtowicz & Anna Karaś, 2017. "The Concept of the Innovative Tourism Enterprises Assessment Capability," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Amitabh Upadhya & Anastasia Stratigea (ed.), Tourism, Culture and Heritage in a Smart Economy, pages 159-172, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-47732-9_11
    DOI: 10.1007/978-3-319-47732-9_11
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    Citations

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    Cited by:

    1. Anna KaraE, 2021. "Knowledge alliances and their impact on the innovative activity of the enterprise," Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie / The Malopolska School of Economics in Tarnow Research Papers Collection, Malopolska School of Economics in Tarnow, vol. 51(3), pages 75-85, September.

    More about this item

    Keywords

    Innovation; Innovative capability; Evaluation of innovative capability; Tourism;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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