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Identification of Instruments of the Development of Innovation of Tourism Enterprises

In: Tourism and Culture in the Age of Innovation

Author

Listed:
  • Leszek Koziol

    (Malopolska School of Economics)

  • Radoslaw Pyrek

    (Malopolska School of Economics)

  • Anna Wojtowicz

    (Malopolska School of Economics)

Abstract

The aim of the article is to present the concept of the analysis focused on the evaluation of the innovative capacity of the company. The starting point for its assessment of the potential of innovative companies operating in the tourism industry, with regard to the innovation of the company. An important research tool to analyze the relationship between resources and abilities that shows a causal relationship between these categories. Describes the procedure for measuring the qualitative innovation capacity of enterprises. The article presents the results of empirical research on innovation 12 tourism enterprises. It was found that the key determinants of this ability are labor and managerial competence in innovation, and by working jointly with our customers in terms of knowledge, processes associated with the creation and use of knowledge and the use of IT tools. In light given their own empirical research results, as well as the predecessors research results can formulate a thesis that companies compete creation of innovation, as well as innovative capacity. The evaluation of the innovation can be useful in establishing the competitive position and strategic enterprises of the sector.

Suggested Citation

  • Leszek Koziol & Radoslaw Pyrek & Anna Wojtowicz, 2016. "Identification of Instruments of the Development of Innovation of Tourism Enterprises," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Anastasia Stratigea (ed.), Tourism and Culture in the Age of Innovation, edition 1, pages 617-625, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-27528-4_42
    DOI: 10.1007/978-3-319-27528-4_42
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    More about this item

    Keywords

    Innovation; Innovative potential; Capacity to innovate; Tourism businesses;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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