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The Quality Challenge in Rural Tourism’s Services: The Case of Madeira’s Country Homes

In: Tourism and Culture in the Age of Innovation

Author

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  • Elisabete Rodrigues

    (Portalegre Polytechnics Institute — Praça da República)

Abstract

This article discusses rural tourism, particularly the Country Homes in Madeira Island, focusing on the link between the management of these tourism enterprises and the quality of services provided. Through the identification of the owners’, of the Country Homes, profile it was our intention to demonstrate the relevance of the implementation of a Best Practice Guide for a better management of these enterprises, due to the poor training/experience of their owners/guardians. In the pursuit of our goals we used the combination of qualitative and quantitative methods in the absence of studies of this nature on the island of Madeira, such as the launch of questionnaire surveys, semi-structured interviews, field work and bibliographical and documentary research. This research allowed us to conclude that the implementation of a Best Practice Guide, which main function is to adjust the tourist practice, with the ultimate objective of promoting the quality of services provided by these tourist enterprises, will be positive and will contribute to the tourism development of the Country Homes in Madeira.

Suggested Citation

  • Elisabete Rodrigues, 2016. "The Quality Challenge in Rural Tourism’s Services: The Case of Madeira’s Country Homes," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Anastasia Stratigea (ed.), Tourism and Culture in the Age of Innovation, edition 1, pages 233-251, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-27528-4_17
    DOI: 10.1007/978-3-319-27528-4_17
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    Keywords

    Rural tourism; Best practice guide; Quality of services;
    All these keywords.

    JEL classification:

    • Z - Other Special Topics

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