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Digital Nomads and the City: Evaluating Athens Through the Lens of Person–Environment Fit

In: Synergizing Management, Culture, and Arts for Tourism Development - Vol. 2

Author

Listed:
  • Maria Doumi

    (University of the Aegean)

  • Nikolaos Iason Koufodontis

    (University of the Aegean)

  • Vasilis Angelis

    (University of the Aegean)

Abstract

The rise of digital nomadism has prompted cities worldwide to reposition themselves as remote work destinations. Yet the extent to which urban offerings align with nomadic preferences remains underexplored in structured, comparative research. This study addresses this gap by comparing digital nomads’ general preferences for destination features with their evaluation of Athens, Greece, across 36 matched dimensions. Statistically significant gaps emerged in multiple areas: Athens underperformed in digital infrastructure, environmental conditions, and social integration, while exceeding expectations in domains such as women’s rights and educational services. Moderation analyses further revealed that individual characteristics, such as education, occupation, nomadic experience, age, and marital status, significantly shaped perceived fit. These findings challenge uniform models of nomadic mobility and underscore the importance of demographic diversity in designing effective attraction strategies.

Suggested Citation

  • Maria Doumi & Nikolaos Iason Koufodontis & Vasilis Angelis, 2026. "Digital Nomads and the City: Evaluating Athens Through the Lens of Person–Environment Fit," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Synergizing Management, Culture, and Arts for Tourism Development - Vol. 2, pages 699-711, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-17534-2_19
    DOI: 10.1007/978-3-032-17534-2_19
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    Keywords

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    JEL classification:

    • J28 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Safety; Job Satisfaction; Related Public Policy
    • J61 - Labor and Demographic Economics - - Mobility, Unemployment, Vacancies, and Immigrant Workers - - - Geographic Labor Mobility; Immigrant Workers
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration
    • R12 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Size and Spatial Distributions of Regional Economic Activity; Interregional Trade (economic geography)
    • R13 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - General Equilibrium and Welfare Economic Analysis of Regional Economies
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z38 - Other Special Topics - - Tourism Economics - - - Policy

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