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Digital Employer Engagement and Learning for Hospitality and Tourism Under Pandemic and Other Crisis Situation

In: Innovation and Creativity in Tourism, Business and Social Sciences

Author

Listed:
  • Sotiroula Liasidou

    (Cyprus University of Technology)

  • Katerina Pericleous

    (Cyprus University of Technology)

  • Raphaella Neophytou

    (Frederick University)

  • Christina Kontogoulidou

    (University of Piraeus)

  • Zoi Katsiris

    (University of Piraeus)

  • Christos Mettouris

    (University of Cyprus)

  • Evangelia Vanezi

    (University of Cyprus)

  • George A. Papadopoulos

    (University of Cyprus)

  • Gregory Makrides

    (University of the National Education Commission)

  • Krasimira Yancheva

    (University of Economics Varna)

  • Selvet Niyazieva

    (University of Economics Varna)

  • Francisco Julio Batle Lorente

    (University of the Balearic Islands)

  • Tolo Deya

    (University of the Balearic Islands)

Abstract

The COVID-19 pandemic has profoundly impacted the hospitality and tourism industries, necessitating rapid adaptation to unprecedented challenges. This study explores the role of digital employer engagement and learning in ensuring the resilience and continuity of hospitality and tourism businesses during crises. Additionally, the study examines the integration of digital tools in an electronic platform to maintain academic institution–student engagement, facilitate continuous learning, and upskill the workforce in response to evolving industry demands. The focus group formation aimed to gain information mainly on the needs, areas, and forms of collaboration between the HTI and the HEIs through a digital platform. The research highlights the analysis of focus groups with tourism industry professionals in Latvia, Cyprus, Greece, Bulgaria, and Spain, with the results providing insight on the creation of an online platform of communication. The platform brings together students, academics, and industry professionals in an interactive approach to managing opportunities for the industry.

Suggested Citation

  • Sotiroula Liasidou & Katerina Pericleous & Raphaella Neophytou & Christina Kontogoulidou & Zoi Katsiris & Christos Mettouris & Evangelia Vanezi & George A. Papadopoulos & Gregory Makrides & Krasimira , 2025. "Digital Employer Engagement and Learning for Hospitality and Tourism Under Pandemic and Other Crisis Situation," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 33-46, Springer.
  • Handle: RePEc:spr:prbchp:978-3-031-78471-2_2
    DOI: 10.1007/978-3-031-78471-2_2
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    More about this item

    Keywords

    Pandemic; Crises; Higher education; Tourism industry; Technology; Online platform; Industry-academia cooperation;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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