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Implementation of Digitalization and Sustainability Trends in the Development of Hotel Product

In: Innovation and Creativity in Tourism, Business and Social Sciences

Author

Listed:
  • Lubica Sebova

    (Matej Bel University)

  • Klara Chovanova

    (Matej Bel University)

  • Zuzana Kvitkova

    (AMBIS University)

Abstract

It is important for hoteliers to keep up with the latest trends. Tourism trends are a set of phenomena and relationships on the supply and demand side that significantly influence what happens in the hotel industry. As a result of strong globalization tendencies in the tourism market, these trends are subsequently reflected in the supply and demand for tourism. Technological trends, use of information technology (IT), are one of the most recent trends in tourism. Ignorance of innovations in information technology makes a hotel less competitive, while it can also have a negative impact on the guest experience, which can ultimately damage the hotel's reputation. Sustainable tourism can also be counted among one of the most current trends. Sustainability is now not only a growing social issue but also a trend, with consumers becoming more aware of sustainable practices in hotels as information becomes more transparent. The critical influences shaping supply and demand on the hotel side need to be identified early and the necessary measures taken to create the conditions for stabilization and growth in a competitive market in the future. The aim of this paper is to examine the impact of digitalization and sustainability principles on hotel operations and to propose recommendations for Slovak hotels to implement these trends to create a competitive offer and ensure stable operations.

Suggested Citation

  • Lubica Sebova & Klara Chovanova & Zuzana Kvitkova, 2025. "Implementation of Digitalization and Sustainability Trends in the Development of Hotel Product," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 239-256, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-78471-2_10
    DOI: 10.1007/978-3-031-78471-2_10
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    More about this item

    Keywords

    Hotel; Innovation; Product; Sustainability; Technological trends;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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