Tourism’s Use of Web-Based Information Systems and the Influence of Tourism Trends

The enormous impact of technology on the typical socialized person’s everyday life, and consequently on tourism, particularly the Internet and digital services, has resulted in very high percentages of tourist development in a variety of industries and with a diverse range of recipients. The possibility and necessity of digitizing numerous services and information in order to provide the end user with all he or she seeks has an effect on the entire tourism chain and all stakeholders: tourism firms, travelers, consumers, agents, and tourist locations. In the tourism sector, new technology developments, the digital actions of firms and enterprises, and daily demands have all contributed considerably to the growth of digital tourism. This study paper analyzes information media and various information systems-applications in tourism. Tourism is specifically examined in terms of its evolution and impact on our daily lives via social media, digital advertising, and modern applications of digital marketing. Additionally, it assesses the value of information systems in enterprises, how they are implemented according to needs, and how they are updated to remain “current” with the modern needs of the tourism sector’s firms. The current research employs a primary research methodology, utilizing a questionnaire as a research tool, in combination with foreign and domestic academic literature and articles in the research subject. According to the percentages, respondents appear to have used a significant portion of their smart devices to look for vacation locations, demonstrating their familiarity with the Internet and the use of applications for tourist services such as accommodation. Apart from data analysis, the overwhelming majority appear to engage in leisure travel, mostly through current entertainment and communication tools such as social media, indicating that the user seeks information from acquaintances and friends. Users, or potential tourists, have begun and are continuing to follow Digital Tourism, have ceased blindly consulting agencies and travel businesses, and have embraced technology and the expansion of information technology in all parts of their life and tourism. As a result, the possibility to save time and money while preparing a vacation has been reduced to a minimum, requiring potential tourists to rely on new and innovative IT applications for everything related to their next trip, from simple itinerary updates to complete organization.